MullenLowe London Wins Agency of the Year at UK Effies

MullenLowe London was awarded Agency of the Year at the inaugural Effies Awards ceremony in London last night.

Since 1968, the Effie Awards have honoured marketing effectiveness in more than 40 markets globally. The UK competition marks the arrival of Effies in the UK.

MullenLowe London earned awards for all three of their shortlisted campaigns:

- GOLD for Microloan Foundation, “Rethinking the Value Exchange”, in Social good/non-profit.

- SILVER for The Electoral Commission, “Loss Aversion Trumps Voter Apathy” in Government/institutional/recruitment.

- SILVER for Microloan Foundation, “Giving Emotional Value to a Media Space” in Media Innovation (existing channel).