MullenLowe Lintas Leads Shortlist Tally from India at APAC Tambuli Awards 2016
MullenLowe Lintas Group, India has topped the shortlist from India for the Asia Pacific Tambuli Awards 2016. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value - brands from around Asia that celebrate human truths, inspire purpose, and effect real change.
Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.
The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.