MullenLowe Group's LATIN TALKS Episode 7: 'I AM LATIN'

Over the course of MullenLowe Group’s LATIN TALKS series, we have investigated and discussed topics that have impacted the region in remarkable ways. We have seen the importance of Latin American culture within the realm of entertainment, the increasing importance and strength of the Latin American economy, in addition to the effect the digital age has had on a burgeoning economic region. In the final episode of MullenLowe Group’s seven-part, proprietary series developed in partnership with Adlatina’s publication MARKETERS, we investigate what it means to be Latin American and the creative impact of this region and people.

“We love fantasy, romanticism and all that’s fantastic. We’re crazy about heroes and villains, ancient tales. We’re also very melancholic, highly emotional,” said Chacho Puebla, LOLA MullenLowe, Spain.

While we are unable to specifically determine the exact influence Latin Americans have had on the world in its entirety, the common theme throughout this region has been focused on the importance of creativity, the pride of its people, and a distinct passion that encompasses the region in its entirety. All in all, Latin Americans, their ideas, and their unrivaled creativity ultimately make the region what it is. But what characterises that talent?

“The success formula for Latin Americans wherever we go, is that we take on the world … The zest for doing more things, for working late until a project turns out well, the zest for looking for a different solution," said Pancho Cassis, LOLA MullenLowe, Spain.

“I think what they’re mainly learning from us, from outside, is to never give in," said Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council, Co-Chairman and Chief Creative Officer, MullenLowe SSP3.

Carlos Oviedo, MullenLowe Delta, Ecuador, said: “We have the ability to work, to attain more interesting solutions with a strong social focus.”

“We have an increasingly innovative way of thinking, like all cultures and countries, but with an injection of emotions in the new technological and innovative environment that we’re experiencing," commented Miguel Simoes, LOLA MullenLowe, Spain.

“Hard work. Latin Americans are used to work, work and work. And even though it might not be the solution for everything, it gives us an extremely interesting plus," said Carlos Andres Rodriguez, MullenLowe SSP3, Colombia.

Throughout this series, we have uncovered points of common interest, we have determined areas in need of development, and we have highlighted the many "exports" from the region that have helped influence the world of advertising and business. Over the course of the past 7 weeks, we hope you have enjoyed this informative series and have become better educated as to the interworkings of a region that has been rivaled only by that of someone's largest imagination. These are LATIN TALKS.