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MUH-TAY-ZIK | HOF-FER Plays the Dating Game in New Zoosk Spot

double E communications, 7 months, 3 weeks ago

The 'Likecasters' provide a play-by-play on first dates in latest short

MUH-TAY-ZIK | HOF-FER Plays the Dating Game in New Zoosk Spot

In the season where even casual fans become sportcasters, MUH-TAY-ZIK | HOF-FER recently produced a short video for Zoosk titled 'Likecasters.' Coming off launching the interactive Mistletoe Billboard for the online dating service, the video comically merges sports commentary with colloquial dating conversations, featuring two announcers giving the play-by-play for a pair of first dates. 

A first date can be as dramatic as a sporting event. What makes the initial moments of a relationship interesting are the missteps as well as the successes in getting to know someone,” comments Creative Director Joel Kaplan. “We wanted to show something real with real couples on real dates. When it comes to relationships, real is always more interesting that scripted.”

Creative Agency

Account Manager: Kashmir Hyder

Copywriter: Joel Kaplan, Zack Johnson

Art Director: Tony Zimney, Jason Warne

Executive Creative Director: John Matejczyk

Account Director: Gary Theut

Producer: Megan Ubovich

Creative Agency: MUH-TAY-ZIK HOF-FER

Head of Production: Michelle Spear Nicholson

Music and Sound

Music Production: Musync

Sound Engineer: Eben Carr @ One Union


Editor: Inome Callahan

Post Production / VFX

Colour Coordinator: Matt Notaro

Colourist: Ayumi Ashley @ MISSION FILM & DESIGN

Motion Graphics: Tony Reyna

Production Company

Director: Joel Kaplan

DOP: Chris Wilson

Line Producer: Jennifer Walker

Category: Dating , Sports and leisure

Genre: Comedy