MSQ Partners Appoints Matt Williams as Group Head of Content

MSQ Partners has appointed Matt Williams to the newly created position of group head of content.

Matt will lead the development and implementation of a new marketing approach to broaden awareness of MSQ’s market-leading, multi-disciplinary offer. 

He will also be responsible for building a specialist editorial content team to work on relevant brands from across the group, augmenting MSQ’s proven content marketing capability with long-form copywriting expertise.

MSQ comprises six leading agencies based in 25 locations around the world. This includes The Gate London, Holmes & Marchant, Smarts, Stack, Stein IAS and TwentySix.

Matt joins MSQ from Engine, where he was head of editorial content. He first joined the Group in 2012 as content editor, before becoming head of creative content at Partners Andrews Aldridge, Engine’s customer engagement agency. In this role he oversaw content development for brands including E.ON, Costa Coffee, MoneySuperMarket and British Business Bank. 

Prior to Engine, Matt was the close-up editor of Campaign magazine.  

He will report directly to Peter Reid, the chief executive of MSQ Partners. 

Peter Reid, CEO, MSQ Partners, said: “We are delighted to be welcoming Matt to the group and look forward to having him bring a fresh look to our content. We want to communicate the unique aspects of MSQ’s joined-up approach, which has established us as the obvious alternative for UK clients looking for an agile, digitally-centric alternative to the legacy propositions of the holding companies and their agencies. Matt’s the perfect person to help us do that.”

Matt Williams added: “I can’t wait to get cracking. MSQ has an exciting, rapidly-growing client list and a fantastic story to tell. It feels like the perfect time to be joining the team.”

Matt’s appointment  follows a string of high-profile lead agency appointments for MSQ, including Blu, Church & Dwight, Hertz Europe, Canal & Rivers Trust, Electoral Commission, Food Standards Agency, Innovate UK and UKEF.