MRM//McCann Debunks Common Misconceptions for OppenheimerFunds
Following last year’s debut of a striking brand campaign from MRM//McCann that introduced OppenheimerFunds’ 'INVEST IN A BEAUTIFUL WORLD' communications platform, the company today launches a bold broadcast and online campaign, aimed at provoking new conversations around their investment strategies.
A series of four 15 second spots focus on compelling themes - robots, aging, ubiquity of mobile and women – tapping into the national discourse as well as conversations happening around the world. With these thought-provoking ads, OppenheimerFunds is joining the conversation and highlighting the unique investment possibilities that their investment teams are finding. Each spot debunks common misconceptions about these topics to show how OppenheimerFunds sees the world.
Robot: Will robots take over the world? By 2025 robots will be in every household. Big opportunity.
Aging: Aging isn’t what it used to be. The aging population is actually living healthier lives and boosting the economy. Seniors are staying in shape and shaping the world economy.
Ubiquity of mobile: The growth of telecom is exponential – with emerging markets leading the way. And that brings us all closer together. Every day 750,000 new smart phone users say hi to the world.
Women: Leadership by women is ever-growing and a beautiful opportunity. One of many insights: Women start up new business at twice the rate of men.
Additionally, OppenheimerFunds is supporting its perspective on the important opportunities represented by each of these themes, as well as the unique challenges facing women investors, with an upcoming launch of a significant new long term program, Women & Investing.
The campaign will span national broadcast – including CNBC, CNN, Bloomberg, FoxBusiness, as well as local nightly news in 22 major markets - online, print, out-of-home, and social outreach.
Advertiser: Oppenheimer Funds
Chief Creative Officer: Joyce King Thomas
Strategist: Maria Parodi
Group Creative Director: Audrey Huffenreuter, Deirdre Virgie
Executive Producer: Kathy Love, (Music) Eric Johnson aka DJ Bunny Ears
Creative Agency: MRM//McCann
President: Devika Bulchandani
Account Management: Jan Lemke, Kelly Cox
Music and Sound
Creative Director: (Music) Bryan Ray Turcotte
Executive Producer: (Music) Brent Asbury and Dayna Turcotte
Producer: (Music) Andy Brohard
Song: Original Music by BETA PETROL
Sound Engineer: Tommy Jaccarone
Sound Mix: Sound Lounge
Edit Assistant: Kenji Yamauchi, Christina Mansi
Edit Company: Lost Planet
Editor: Charlie Johnston
Executive Producer: Krystn Wagenberg, Gary Ward
Producer: Casey Cayko
Post Production / VFX
Colourist: Tim Masick @ Company 3
Executive Producer: Krystn Wagenberg
Flame Artists: (Lead) Tim Farrel
Post Production House: Black Hole
Producer: Tim Vierling
Visual Effects Artist: (Lead) Tim Farrel
Director: Henry Alex Rubin
DOP: Ken Seng
Executive Producer: Drew Santarsiero
Producer: Ben Link
Production Company: Smuggler
Category: Finance/insurance , Investment
Genre: People , Storytelling , Strategy/Insight , Visual VFX