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Creative
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Mr Smith director Peter Carstairs and Cummins & Partners, Melbourne await outcome of $1m Doritos Crash the Super Bowl competition

cummins&partners, 7 months, 3 weeks ago

Doritos will screen not just the winner, but one of the other two finalists during the Super Bowl.

Mr Smith director Peter Carstairs and Cummins & Partners, Melbourne await outcome of $1m Doritos Crash the Super Bowl competition

Australian filmmaker Peter Carstairs, who is represented by Melbourne production company Mr Smith, is currently in San Francisco nervously awaiting the broadcast of the Super Bowl on Sunday (Monday 10am Australian EST time) as one of the three finalists in the 10th and final edition of the US$1m Doritos Crash the Super Bowl competition with his hilarious entry "Ultrasound".

Meanwhile, the two writers of the hilarious script, Cummins & Partners, Melbourne creative team Heath Collins and Liam Jenkins, are back in Melbourne also nervously counting down the hours. The entire agency will be watching the US telecast live. The spot, which is the red-hot favourite to win, has now been watched by more 60 million people on Facebook and been shared more that 1.5 million times.

Competing against 4,500 ads submitted from 28 countries, Australia has created history as the only country outside of the US to ever make the finals three years in a row.

Carstairs needed support to make it third time lucky and become the first ever Aussie grand prize winner. Fans were invited to vote for their favourite video here.

The filmmaker who received the most votes will be aired during the Super Bowl wins US$1m and receives the opportunity to collaborate with renowned director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment - AKA the career boost of a lifetime.

The three finalists are:
"Ultrasound" by Peter Carstairs, Australia
"Doritos Dogs" by Jacob Chase, USA
"Swipe for Doritos" by David Rudy, USA

In a change from previous years, the two other finalists who do not take the top prize will each receive $100,000 USD and an opportunity to consult on an upcoming Doritos project.

Australia has a strong history with the competition, with Tom Noakes' "Finger Cleaner" being the first international finalist in the comp's history and racking up more than 4 million views on YouTube. Australia again showed its strength last year with Armand De Saint-Salvy's "Doritos Manchild" making it to the final 10. Carstairs' entry "Ultrasound" could bring Australian creativity to the foreground on the global stage at one of the most popular televised events of the year.