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Creative
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Mr Mumbles Launches ‘Energy That Works With You’ for Simply Energy

Catfish Media, 5 months, 2 weeks ago

Campaign directed by Ben Saunders of Exit Films with animation by Heckler Sixty40

Mr Mumbles Launches ‘Energy That Works With You’ for Simply Energy

Simply Energy has unveiled its first brand campaign ‘Energy that works with you’ to promote the energy provider’s commitment to help customers feel in control of their energy usage.

Created by independent creative agency Mr Mumbles and strategic consultancy Mext, the campaign brings to life three fun, energetic characters born from spheres within the Simply Energy logo.

These helpful characters highlight the brand’s promise by helping Simply Energy customers take control of their energy by using either solar or battery. It also demonstrates that Simply Energy is embracing a new energy future and that the business stands for more than just a price-driven brand.

The live action and CGI combined TVC was shot by Exit Films director Ben Saunders with the animated characters and sequences developed and produced by Heckler Sixty40.

The campaign, which includes a 30-second brand spot and a series of 15-second retail spots will run in Victoria and South Australia across broadcast, online, print and with life-size promotional characters to support the brands sponsorships.

Andrew Town, creative partner of Mr Mumbles says: “The new characters represent a fun way to humanise the brand and bring it to life in a charming, unexpected way. Simply Energy has really embraced the repositioning and there’s great enthusiasm throughout the whole business.”

Jody Doran, Marketing Manager of Simply Energy says: “The energy industry is in a state of transformation so it’s important for us to partner with our customers to help them take control of their energy usage and to provide more transparency around the process.”

“From the moment we got together with Mr Mumbles it was the perfect match; they were totally understanding of our business position, are incredibly talented and very easy to work with,” she added.




Advertiser

Brand: Simply Energy

Marketing Manager: Jody Doran

Animation

Animation Company: Heckler Sixty40

Director: Mark Simpson & Simon Robson

Head of 3D: Max McMullin

Head of VFX: Jamie Watson

VFX Producer: Aborah Buick

Creative Agency

Head of Content Production: Amanda Collins

Creative Agency: Mr Mumbles

Client Director: Lisa Milner

Creative Partner: Andrew Town & Laurie Ingram

Music and Sound

Music Supervision: Gaga

Sound Design: Nylon

Production Company

Director: Ben Saunders

Executive Producer: Kat Latour

Production Company: Exit Films