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MPC's Star-Studded Spot 'Be Cool Be Nice' Aims to End Cyberbullying

The spot was made with Sunshine for anti-bullying movement Be Cool Be Nice

MPC's Star-Studded Spot 'Be Cool Be Nice' Aims to End Cyberbullying

The official Be Cool Be Nice animated film made by MPC features a cast of characters with designs from fashion all-stars Christopher Bailey, Pat McGrath, Chaos Fashion, Henry Holland and more. Sunshine and MPC have collaborated with the anti-bullying movement Be Cool Be Nice to produce the animated music video featuring characters created with design direction from a cast of fashion all-stars. 
The film’s characters have design and creative input from Christopher Bailey (Chief Creative Officer, Burberry), Pat McGrath MBE (Founder, Pat McGrath Labs), Chaos Fashion (super stylists of Fendi etc Charlotte Stockdale and Katie Lyall), Henry Holland (Founder, House of Holland) and more. The characters originate from the Be Cool Be Nice book, on sale from 9 November 2017 in the UK (and on sale now in the US). 

The international Be Cool Be Nice movement is aimed at helping to combat cyber-bullying by encouraging people to communicate and use social media in a positive and proactive way. 
Al MacCuish, Founder & Creative Chairman, Sunshine stated: “Be Cool Be Nice is a dream partnership for Sunshine. Using creativity as a tool for good is part of our core values, and this cast of creative powerhouses on board are testament to the significance of this movement.” 
Alex Snookes, VFX Supervisor (2D), MPC said:“Working closely with Sunshine, MPC’s team of ‘Life’ artists turned to music video nostalgia whilst bringing it bang up-to-date in order to create content a younger audience will enjoy – and with an awesome cast of CG characters to boot. Such a fun project and the cause makes it so much more rewarding”. 
The Be Cool Be Nice movement launched last year with help from Kendall Jenner and Willow Smith on the covers of Garage magazine (Fall/Winter2016) and an unprecedented Snapchat x Be Cool Be Nice collaboration. The movement has also seen a Times Square takeover with animation by Sunshine and a window installation at The Conran Shop. The film will be distributed on Viacom’s network as interstitials on MTV and Nickelodeon. 
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Advertiser: Be Cool Be Nice

Head of Brand & Communications: Bethany Reilly

Creative Agency

Creative Agency: Sunshine

Art Director: Alex Bones

Producer: Daniel Finn

Head of Art: Simon Holmes

Executive Producer: Lesley Williams

Creative Chairman: Al MacCuish

Production Company

Production Company: MPC Creative

Director: Rupert Cresswell


Post Production / VFX

Post Production Company: Rupert Cresswell

VFX Supervisor: Anthony Bloor (3D), Alex Snookes (2D)

Motion Graphics: Murray Hussain

VFX Producer: Russell Forde

Director: Rupert Cresswell

Production Coordinator: Sanchit Soi

Compositor: Ginesh Gandhi

Executive Producer: Julie Evans


Lead Animation: Ankan Sanyal

Lead Lighting: Raju Ganesh

Category: Beauty/health , Health care

Genre: Animation , Digital , PR , Scenic , Storytelling , Strategy/Insight