Partnership bolsters talent base for both companies
Lemonade Reps continue their expansion with new signing, MPC Creative.
Lemonade’s founder, Corin West, comments, "Our goal was always to offer creatively led production solutions through our roster and to work with the best talent in the UK. What MPC Creative offer is second to none. They are very simply at the forefront of what they do and we’re delighted to have them join our roster".
Head of Creative Development at MPC Richard Skinner comments, "There has been a natural evolution and maturing of the sector we're in. MPC Creative is now in its 6th year and the division has been growing nicely, both creatively and the diversity of the output. We felt it was the perfect time to work with Corin to help sustain that growth".
He continues, "Corin understands both Live Action and CGI, there is a definite strength in his understanding of the sector and we look forward to working with him".
West adds, "MPC Creative have so much to offer, beyond the VFX wizadry of MPC, including diverse output spanning tech, comedy, live action, cars and fashion. I am excited to be sharing all aspects of their talents with the industry and look forward to helping them to continue to evolve".
MPC Creative pride themselves on being creatively led and not simply a bolt on cost saving solution. "We don’t look to expand for expansions sake, we have a really strong team and enjoy taking on challenges, whether big or small. Our internal talent is developing nicely and we enjoy working on a variety of projects with a wide range of clients".
Talent to look out for at MPC Creative includes multi-award winner Diarmid Harrison-Murray, MPC'S Head of Design Antar Walker, Donal O'Keeffe, Joshua Stocker and recent partnerships with directors and creative studio, FutureDeluxe.
Their recent work includes projects for Beats by Dre, Palace Skateboards, Old Speckled Hen, Audi and Nike to name but a few.