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Creative
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Motor Accident Commission of SA encourages Aussies to 'share the road' in new work via kwp!

KWP!, 5 months, 1 week ago

The campaign has personalised the roads by taking everyday familiar objects and incorporating names into them

Motor Accident Commission of SA encourages Aussies to 'share the road' in new work via kwp!

Motor Accident Commission of South Australia has launched its new campaign 'Share the Road' via kwp! Advertising, Adelaide.

The campaign shows people that everyone on the road is a real person. The campaign has personalised the roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with.

VIEW THE SPOT
VIEW THE STREET AD
VIEW THE PEDESTRIAN CROSSING AD
VIEW THE BICYCLE AD
VIEW THE TRUCK AD
VIEW THE MOTORBIKE AD