Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 346

Mosquito-killing 'Sweaty' Billboard is Helping Fight the Zika Virus in Brazil, 5 months, 1 week ago

NBS teams with out-of-home agency Posterscope to launch panel that attracts and kills the Aedes Aegypti mosquito

Mosquito-killing 'Sweaty' Billboard is Helping Fight the Zika Virus in Brazil

The World Health Organization (WHO) recently stated that the Zika virus is a global public health emergency and requires an urgent answer. To help to solve this problem, the advertising agency NBS and the out-of-home agency Posterscope, united efforts to create the Mosquito Killer Billboard, an out-of-home panel equipped with technology that attracts and kills the Aedes Aegypti mosquito.

A device was installed on the panel which emits a solution into the air containing lactic acid – which reproduces the smell expelled by the human sweat – and also CO2, which reproduces human breathing. The combination of these two substances attracts the mosquito at a distance of up to 2.5 miles. To enhance this attraction, fluorescent lights were installed at the base and at the top of the panel, helping to attract the mosquito. As the Aedes flies, on average, 4 feet above the ground, this is an ideal media to capture and kill the mosquito.

All the technology and settings information is available online ( under a Creative Commons NonCommercial-Attribution-NoDerivatives 4.0 International. This means that anyone can download and reproduce it in any city of the world.

Creative Agency

Creative Agency: NBS

Media Agency

Media Agency: Posterscope

Category: Corporate and social , Health

Genre: Creative technology