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Mood Board Springs to Life in New DFS Campaign from Krow

krow communications, 6 months, 1 week ago

Outsider's Henry Littlechild directs new spot for the Spring Collection

Mood Board Springs to Life in New DFS Campaign from Krow

DFS' new season Spring Collection campaign shows a woman on her sofa buying journey as she looks for inspiration for her room. We see her move from her home where she's cutting out images to create a mood board, before moving into the mood board of magazine cuttings she's using as inspiration.

She walks from cutting to cutting looking at sofa options and fabrics until she finds her perfect one.  The advertisement, created by krow, aims to emphasise the breadth and depth of range of sofas available at DFS and highlights that each sofa is handmade to order in your choice of style and colour, meaning you're bound to find the perfect one. 

Creative Agency

TV Producer: Davina Hickson / Rebecca Forrester

Creative Director: Darryl George / Jon Mitchell

Executive Creative Director: Nick Hastings

Planner: Aileen Ross

Account Director: Sophie Morrison / Blake Armstrong

Creative Agency: krow

Account Executive: Camilla Renny-Smith

Music and Sound

Sound Design: Jungle

Music Production: Express yourself, The Noisettes


Editor: Shaun Gardiner @ Big Buoy

Post Production / VFX

Post Production House: Rich Hawkins @ The Mill

Smoke: Richard Payne

Production Company

Production Company: Outsider

Director: Henry Littlechild

Producer: Gareth Francis

Category: Furniture , Home appliances