Momentum's ChaseDesign Appoints David Mayer as President
ChaseDesign has named David Mayer as President of the company. Mayer, a former executive at creative consultancy Lippincott, joins with significant global leadership experience in strategy and consulting.
Mayer, based in Skaneateles, will be responsible for leading the continued growth of the firm, driving innovation expansion of the firm’s Shopper Consulting practice and linking design consulting with brand experience agency Momentum Worldwide – the IPG shop that acquired ChaseDesign in 2012. Mayer will report to Momentum’s North America President Donnalyn Smith, who will add the role of ChaseDesign CEO to her Momentum duties. Since the purchase, the business has grown over 60%, adding new clients, staff and expanding its roster with key global and North American clients including HP, iRobot, Procter & Gamble, Coca-Cola, Intuit, Mars and Nespresso.
Marty Cregg, longtime CEO/President of ChaseDesign, has been appointed Co-Chairman, ChaseDesign, along with Peter Lynch, the current Executive Vice President who also will serve as Co-Chairman. They will continue to lead work for key clients and support the management growth.
Mayer brings global experience and Brand Identity consulting background at both Lippencott and previously Oliver Wyman, to the current management team spanning the company’s Skaneateles and Cincinnati offices. His background includes 19+ years of consulting experience at Lippincott, working with such clients as Coca-Cola, Marriott International, Walmart and Walgreens. Additionally, as Senior Partner and head of Marketing and Customer Strategy, he was responsible for building a new practice area to sell and lead delivery of brand programs for major B2C and B2B brands.
“ChaseDesign has long been an unparalleled leader in the shopper-based design space, and this new management alignment will ensure that the consultancy continues to excel in creativity, innovation and consumer insights within one of the marketing world’s most booming sectors,” said Smith. “David’s vision for the consultancy and the future of the industry, fortified by the experience and support of Marty and Peter, positions ChaseDesign and its clients to continue the tremendous growth that have defined the company and its talent.”