Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 69

Mob Sport Showcases ‘Truest’ Fans in New Manchester City FC Wix.com Partnership

The Mob / Mob Sport, 1 month, 1 week ago

Highlighting the codes that super fans live by

Mob Sport Showcases ‘Truest’ Fans in New Manchester City FC Wix.com Partnership

Manchester City has teamed up with web development platform Wix.com on a new campaign showcasing the ‘true’ fans behind the club.

As City’s official website design and hosting partner, Wix.com has created a fan site called 'The City is Ours’, which showcases images of some of the ‘truest’ Manchester City fans and the codes they live by, beginning with seven fans from in and around the Manchester area. 

Fans include seven-year-old Braydon Bent from Lynn, who keeps his father’s seat from the old stadium at Maine Road in his own bedroom.

The campaign was shot on location over three days with a creative team brought together by Mob Sport including all casting and research.

Category: Clubs , Sports and leisure