Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 89

MLA launches teaser film for highly anticipated Australia Day lamb campaign via The Monkeys

Campaign Brief, 8 months, 3 weeks ago

This year's campaign centres around 'Operation Boomerang'

MLA launches teaser film for highly anticipated Australia Day lamb campaign via The Monkeys

Meat and Livestock Australia (MLA) has launched the teaser film for its highly anticipated Australia Day lamb campaign via The Monkeys.

This year's campaign, which centres around 'Operation Boomerang', celebrates the long-standing relationship between lamb and Australia's national day. The high-octane trailer, which has launched today, shows lamb's commitment to bringing Australians together for Australia Day - because after all, you never lamb alone.

WATCH THE TEASER