Spot follows three middle-aged mates who rediscover the youthful feeling that comes from putting the new Pajero Sport through its paces.
Mitsubishi Motors Australia shows how invigorating an off-road adventure is in its latest Pajero Sport campaign via independent agency Richards Rose.
Since launching its 'Built for the time of your life' platform in September 2016, Mitsubishi has seen a positive shift in consideration as well as achieving significant sales growth across their SUV range. The latest installment of the campaign builds on Mitsubishi's proven 4WD credentials.
The spot was directed by Jonathan Nyquist of McFly.
Says Adam Rose, executive creative director and founder, Richards Rose: "We all love a good road trip but there's nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive."
Says Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia: "The Pajero brand is iconic and Pajero Sport continues that tradition".
The campaign is made up of TV, digital & dealership collateral.
Client: Mitsubishi Motors Australia Head of Marketing Communications: Darrell Jacobs Marketing Communications Manager: Daniela Querzoli Agency: Richards Rose Executive Creative Director: Adam Rose Creative Director: Chris Johnson Head of TV and Content: Tanya Hairman TV Producer: Amber Francis Group Account Director: David Hallett Account Director: Vince Prochilo Production Company: McFly Director: Jonathan Nyquist Producer: Honae MacNeil DOP: Matt Toll Editor: Toby Denneen Post Production: Blockhead, Sydney VFX Supervisor: Stefan Coory Producer: Greg Fyson Sound: Rumble Studios Composer: Johnny Green