Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Awards and Events
  • 87

Ministry of Sound Gatecrashes Soho to Throw a Rave at Wave

Wave Music, 1 month, 1 week ago

MoS takes over Wave as ‘Après-Sessions’ series returns for a seriously summery edition

Ministry of Sound Gatecrashes Soho to Throw a Rave at Wave

There was a rave at Wave last night, with Ministry of Sound bringing the party to Wave Music’s offices for the mother of all ‘Après-Sessions’.

Gracing the summer edition of Wave’s long-running series of events was a trio of MoS’s emerging acts; South East London singing sensation, Jodie Abacus, Brighton based pop duo, MIAMIGO and fresh new DJ, FTSE.

LBB caught up with Jodie Abacus, MIAMIGO and Ministry of Sound’s Senior Sync Licensing Manager, Adam Soffe, to talk musical heroes, creative inspiration and the wonder of sync…



LBB> Where do you find inspiration and what inspires you most?

Jodie Abacus> Life, vision, purpose, the will to success and the compassion for other human beings. I've been through a lot and this world we live in is complex. I sure know what I want and that I have one life to try to figure what this is all about whilst my future-self nods and smiles at me along the way. I figured I'm gonna try and spend most of my time loving and trying to understand other people too, all the other negative bullshit has been tried and tested. On a ground level, understanding, helping each over to grow and loving one other is key for everyone,  it's not cheesy, we definitely need it in this world and I never want to shy away from that.

 

LBB> What sort of brands do you think your musical style would suit the most and why?

JA> My style is a hybrid of genres old and new, threaded together to make the sound that young and old can appreciate, as I like to imagine. I don't really have a ceiling at the moment, no clear idea of what specific brands. I just think mainly whatever's best for my music.

 

LBB> If you could sync one of your tracks with a brand, which track and which brand would it be and why?

JA>I have a song called Hardwork (Till the Wheels Fall Off), so in my eyes that’ll fit nicely for a car ad.

 

LBB> Are there any ads or commercials that stand out for you due to the music choice?

JA> I’m gonna be quite predictable on this one and say the Coca Cola Christmas advert!  You hear the “holidays are coming" and see the red truck coming round the corner – it’s the nostalgia you get of being a kid and being excited for Christmas. You can’t beat it.


LBB> If you could give one piece of advice to an aspiring musician what would it be?

JA> Firstly, listen to your heart and where it guides you. Be realistic and nurture your abilities – you have to enjoy what you do. Stay hungry, work hard and most of all see the vision clearly in your head. You'll be led by the vision and that burning desire you'll create in your heart and mind. Only you know what that feeling is. Lastly, if you want people to believe in you then invest in yourself. Don't waste time, you'll never get it back!!

 

LBB> Who are your creative heroes and why?

JA> I have a list of artists who've inspired me for the way they specifically approach how they wanted their projects or performances to be. I love the time, patience and care taken to translate the creative ideas from hearts and minds on to a record. Two memorable moments: listening to the live studio recordings of The Beach Boys’ Pet Sounds, and Quincy Jones talking about the energy a creation of the albums Thriller and Off The Wall.

 

LBB> And finally, what have you got planned for the rest of 2016?

JA> My calendar is pretty full, I've got everything from writing sessions to festivals abroad, radio sessions to TV shows - you name it, it’s coming up. I’m very excited to complete this year and see what 2017 holds for me. I want it to be as big as I can see it in my heart.

 



LBB> Where do you find inspiration and what inspires you most?

MIAMIGO> Film, TV, music. I guess we had a good pallet growing up in the '90s. We’ve always been in awe of the '80s in a mythical sense because we never lived in that era but when you look back on it you can pull inspiration from all the best bits. Also, it was such pioneering age for electronic music.

 

LBB> If you could sync one of your tracks with a brand, which track and which brand would it be and why?

M> Our track ‘Forever’ with Coke, the classic pop. 


MIAMIGO - Forever


LBB> Are there any ads or commercials that stand out for you due to the music choice?

M> I always liked the Guinness ‘Rhythm of Life’ advert, and obviously the horses in the waves. About ten years ago there was that advert for 3 Mobile, with the singing cherry that sung ‘If you leave me now’ by Chicago with the little girl that eats it, I remember not expecting that.

 

LBB> If you could give one piece of advice to an aspiring musician what would it be?

M> Keep listening to music, old and new. Trust your gut, it tends to be right. There’s two.

 

LBB> And finally, what have you got planned for the rest of 2016?

M> Music, shooting some videos and playing some gigs.

 



LBB> Is music sync an area that Ministry of Sound looks to utilise for its artists?

Adam> MoS has a rich history of sync and I’m pleased to be able to add to that story. We work across all media presenting opportunities to our artists, and whereas Ministry is strongly associated with dance culture, and continues to release great dance records, over the past few years we’ve worked closely developing new artists – Jodie Abacus and MIAMIGO are two great examples of these successes. We had some great success with London Grammar from the last campaign, where we licensed tracks for worldwide Dior and Jeep campaigns.

 

LBB> What are the benefits for both the artist and the brand when it comes to music sync?

A> Sync can revitalise the career of a catalogue artist, and when a new advertising campaign runs in tandem with the release of a single it can resonate on a massive scale. The brand can tap into the artists’ fan base and vice versa, thereby obtaining much greater exposure.

 

LBB> If you could give one piece of advice to an aspiring musician what would it be?

A> Stay true to the music you love and stay original. Don’t bend to what’s going on around you as people will see through that, I think people far more talented than me call that ‘finding your voice’. Look everywhere for inspiration! 

Genre: Music & Sound Design , Music performance