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Hires, Wins & Business

MINI USA Selects Pereira & O’Dell and 360i as Agency Partners

New agencies to deliver best-in-class marketing ideas, innovation and addressability, supporting the MINI brand in the U.S.

MINI USA Selects Pereira & O’Dell and 360i as Agency Partners

The selection of the new agency partners follows the conclusion of a creative agency review conducted by MINI USA Marketing with the support of The Burnett Collective.

The new contract with Pereira & O’Dell, 360i begins on October 1, 2017. MINI USA plans to share a glimpse of the new creative campaign later this year in support of a sales initiative with a more robust campaign launching in 2018. Interpublic’s Universal McCann will continue to serve as MINI USA’s media planning and buying agency through an existing contract.

“Mini is an iconic brand that taught us so much about great advertising.  We’re humbled and thrilled to have been chosen, together with the exceptionally intelligent guys at 360i, to bring the brand to its next milestone,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell.

MINI USA has a rich heritage in pop culture and motorsports and is proud to be named as one of the Best Global Brands by global brand consultancy Interbrand.

Category: Automotive , Cars

Genre: Activation , Creative technology , Digital , Experiential , PR , Print , Storytelling , Strategy/Insight