The campaign will roll out nationally through TV, digital, social and print media from today.
NAB's commitment to supporting footballers from NAB AFL Auskick to the big time is embodied in a new advertising campaign created by Clemenger BBDO Melbourne, that features mini versions of some of the biggest names in the game.
The campaign features eighteen Auskickers, each bearing an uncanny likeness to well-known AFL players, including a rough and rugged Joel Selwood, a bearded Max Gawn and a super slick Gary Ablett Jnr.
Andrew Knott, NAB chief marketing officer, said NAB Mini Legends celebrates NAB's support of footballers at every stage of their AFL journey.
Says Knott: "This campaign really captures the fun and love of AFL that is seen at every level of the game, and in particular at Auskick centres across the country every week.
"NAB has been taking elite footy to regional towns through the NAB Challenge for more than 10 years and fosters young talent through the NAB AFL Rising Stars Program.
"But we don't want to just sponsor footy, we want to grow it, which is why we are such proud supporters of NAB AFL Auskick."
Clemenger BBDO Melbourne creative director Richard Williams, says the campaign is an authentic take on what thousands of Australian kids love about football.
Says Williams: "It could be celebrating a goal with their mates, disposing of the ball in a flash of brilliance or being on their hands and knees in exhaustion. These kids are not just dressed up as their heroes but actually imagining themselves being them."
NAB Chief Marketing Officer: Andrew Knott GM, Brand & Product Marketing: Michael Nearhos Head of Sponsorship: Tim Clarke Manager, Sponsorship Portfolio: Katie Hynes Consultant, Sponsorship Comms: Katelyn Whinfield Associate, Sponsorship Comms: Ben Willis Consultant, Sponsorship Portfolio: Rebecca Gidley Associate, Sponsorship Portfolio: Sophie Timms Manager, Brand Identity: Susanna Hondrokostas Digital & Social Consultant, Brand and Sponsorship: Rachel Donohue
Agency: Clemenger BBDO Melbourne Chief Creative Officer: Ant Keogh Creative Directors: Ant Phillips and Richard Williams Senior Planner: Sam Mackisack Group Account Director: Ben Knighton Account Director: Freya Page Account Manager: Joel Morgan Senior Producer: Lisa Moro Senior Producer - Print: Michael Travers Agency Producer - Digital: Ed Hunter and Ella Huang Retouchers: Mike McCall and Steve Pratt
Production Company: Revolver Director: Stephen Carroll DOP/Cinematographer: Shelley Farthing-Dawe Producer: Tobias Webster Executive Producer: Pip Smart Managing Partner: Michael Ritchie Photographer: Christopher Tovo
Post Production Editor: Johanna Scott Grade Artist: Martin Greer Flame Artist: Eugene Richards Music Track & Artist: Be Bop Boogie - Warren Earl Band Music Production Company: Level Two Music Post Production Company: The Refinery Sound Designer/Engineer: Paul LeCouter Sound House: Flagstaff Casting: Chameleon Casting