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Mill+ VR Project Brings Users The Experience of Riding Lexus’ ‘Slide’ Hoverboard

Mill LA, 10 months, 1 week ago

Project created created with Spinifex Group U.S. launched at the Los Angeles Auto Show

Mill+ VR Project Brings Users The Experience of Riding Lexus’ ‘Slide’ Hoverboard

Mill+ collaborated with Lexus and Spinifex Group to create a new interactive immersive experience, the Lexus Hoverboard ‘Ride The Slide’, which premiered at the Los Angeles Auto Show.

Building on the Lexus’ groundbreaking innovation in creating the world’s first fully functioning hoverboard, The Mill+ team were challenged to craft a real-time immersive ride that brought the rare experience of riding the Lexus Slide around its custom skatepark to life.

Mill+ answered with a room you can ride, powered by a real-time game engine experience and a hacked pressure sensitive controller.

The Mill’s Emerging Technology, VFX and Mill+ groups worked in collaboration with Spinifex to craft a beachfront skate park simulation in a custom-built surround video cave. The real-time experience puts users in a visually & aurally dynamic environment as they drop into a quarter pipe and carve in bowls of the Lexus Slide Park.


Co-creative director Westley Sarokin comments, “It’s more than a game. More than a film. More than a ride. We’ve blended them together to create an experience that induces wonder and play, transporting people to an enormously rare and playful experience.

He adds, “Realtime environments are a lot of fun to work with and we felt this was the perfect project, making the Lexus virtual Hoverboard an experience that anyone could walk away from feeling totally exhilarated.”

Users start the experience by standing on a pressure-sensitive controller that monitors the user’s weight distribution. Speed and orientation of the Hoverboard ride through the virtual skate park are affected as the user leans forward, back, or side-to-side on a hardware hacked physical board.

The hyper real skate park and surrounds were crafted in Epic Games’ Unreal Engine, and custom software was written by The Mill to distribute synchronised content across all 18 HD screens in the video cave at 60 frames per second.  Event-based spatial audio was created and integrated into Unreal by Apollo Studios.

A multiple camera system set up within the experience captures each user’s unique ride, allowing them to save and socially share a 15 second movie of their personal Lexus Hoverboard experience, using the hash tags #Lexus and #Hoverboard. The Mill’s custom video capture system runs on TouchDesigner, that communicates with both Unreal and iOS devices for user queue and start of experience, as well as manages realtime colour correction and editing.

Immerse yourself in Lexus Slide and have your very own digital hoverboard experience.

Advertiser

Brand: Lexus

Creative Agency

Creative Director: Erik Reponen

Producer: Tim Hesse

Creative Agency: Spinifex Group U.S

Technology: Kip Haynes

Digital Production Company

Designer: Pierce Gibson

Developer: ric Renaud-Houde, Ryan Bartley, Mike Mahn

Offline

Edit Company: The Mill

Editor: Chris Coots, Alex Trierweiler

Post Production / VFX

3D Artist: Keene Now, Christine Kim, Christopher Boynton

3D Artists: Nathalie Zamora, Justin Diamond, Dark Hoffman

3D Lead Artist: Raymond Leung

Colourist: Mikey Rossiter

Creative Director: Andreas Berner, Westley Sarokin

Executive Producer: Boo Wong, Dee Allen (Grade)

Grade: The Mill

Post Production House: The Mill

Producer: Katie Kolombatovich, Natalie Westerfield (Grade)

Category: Automotive , Cars

Genre: VR