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Michelle Williams and Horace Grant Give Advice on How to Stand Out in Foot Locker Ad

BBDO New York , 1 month, 2 weeks ago

Michelle Williams and Horace Grant Give Advice on How to Stand Out in Foot Locker Ad

Foot Locker has launched ‘Stand Out’ to help highlight the brand’s new back-to-school campaign.
Created by BBDO New York, the :30 commercial features Draymond Green getting advice on how to stand out when surrounded by stars from two people who know a thing or two about it: basketball great Horace Grant and Michelle Williams of Destiny’s Child.
The :30 will run on TV and the brand’s social channels and will be accompanied by content on Snapchat. The work features a premium assortment of Nike apparel, available at Foot Locker stores nationwide and this back-to-school season.


Brand: Foot Locker

Creative Agency

Account Manager: Laura McWhorter

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Creative Director: Dan Lucey, Chris Beresford Hill

Executive Producer: Anthony Curti

Producer: Gillian Burkley

Creative Agency: BBDO New York

Account Executive: Sam Henderson

Project Manager: Amy Orgel

Senior Copywriter: Mike Motch

Senior Art Director: Austin Mankey

Director: Janelle Van Wonderen

Music and Sound

Sound Mix: Sound Lounge

Sound Engineer: Tom Jucarone

Producer: Ali Corsie


Executive Producer: Biz Lynskey

Editor: Ian Mackenzie

Edit Company: Mackenzie Cutler

Edit Assistant: Mike Leuis

Producer: Gina Pagano

Post Production / VFX

Telecine: Company 3

Retouching: Jared Pollack

Colourist: Tim Masick

Producer: Rochelle Brown

Post Production House: Method

Production Company

Production Company: O Positive

Executive Producer: Ralph Laucella, Marc Grill, Ken Licata

DOP: Roberto Schaeffer

Directors: Kenny Herzog

Category: Retail and restaurants , Retail stores

Genre: Comedy , Dialogue , People