Michael Di Girolamo & RSA Films Launch New Production Company 'Hey Wonderful'
Industry veteran Michael Di Girolamo has launched integrated commercial production company Hey Wonderful. Part of Ridley Scott’s award-winning RSA Films family, Hey Wonderful is home to a versatile roster of talent including directors, fine artists, musicians and innovators. The new shop creates commercials, branded entertainment, music videos, film and digital content, while offering a unique synergy with RSA for branded entertainment and new technology capabilities.
“Bringing Michael and Hey Wonderful into the RSA family speaks to our longstanding tradition of disrupting the industry,” commented Jules Daly, president, RSA Films. “Everyone stands to win with multi-platform creative partnerships like this. The best and the brightest under one roof can only serve our advertising partners in the most positive and creative way.”
Di Girolamo brings a wide breadth of experience to Hey Wonderful, most recently as an executive producer and partner of award-winning production company Station Film, which he co-founded in 2008. He has helped shape the commercial careers of some of today’s most accomplished directors, and as a recent Chairman of the AICP Show and NEXT awards, has been a tireless advocate of the industry’s growth and power to be a positive Influencer. Di Girolamo enjoyed an auspicious start to his career, working at commercial production powerhouses such as Anonymous Content, Propaganda and RSA Films.
“I’m thrilled to be working alongside the Scotts and Jules at RSA,” said Di Girolamo, Managing Director/EP, Hey Wonderful. “The synergy provides a brain trust with one of the most accomplished and well-respected film, TV and commercial production companies in the world. Storytelling is at the core of everything we do and with RSA at our side, the directors at Wonderful will be able to tap into the many resources and opportunities in content that RSA has to offer. It’s exciting to be in a position to share my vision and grow a new model company that encourages collaboration and celebrates innovation.”
Hey Wonderful recently completed its first project for David agency, a Burger King campaign directed by Sam Cadman, who is about to begin an ongoing project with DigitasLBi. Cadman is known for masterful hidden camera work and documentary storytelling. He also directed the Virgin Atlantic Cannes Silver Lion-winning experiential film “Upper Class Bench,” and the thought provoking Cancer Research UK PSA “The Lump.”
Other Wonderful directors are Drake Doremus, whose credits include Intel’s “The Beauty Inside” 3-x Cannes Grand Prix short film series (Pereira O’Dell), this spring’s feature film release Equals, with Kristen Stewart and Nicholas Hoult, and 2011’s Sundance Grand Jury Prize winner Like Crazy, starring Felicity Jones and Jennifer Lawrence; Peking, the multi award-winning documentary team at the forefront of the “meaningful advertising” wave, who directed Skype’s highly acclaimed Family Portrait and Born Friends short film series; and director/cameraman Jonathan Hyde, who brings a contemporary sensibility to visually-driven commercial work including CA Lottery, Modelo, Converse and Levis.
More Wonderful talent includes Cedric Nicolas-Troyan, director of this spring’s highly anticipated The Huntsman: Winter’s War with Chris Hemsworth and Charlize Theron; prolific episodic TV director Tricia Brock whose credits span “Girls,” “Orange is the New Black,” “Casual,” and this year’s Golden Globe winning series “Mozart in the Jungle” and “Mr. Robot”; Alek Keshishian, renowned for his work with celebrities that includes Selena Gomez’s sultry new video “Hands To Myself,” and comedic campaigns for “Chelsea Lately” with Sandra Bullock and Conan O’Brien, and Smart Water with Jennifer Aniston; and Sam Spiegel, a director, music producer, composer and DJ who most recently directed “Jihad Love Squad (feat. KRS-One),” a provocative video which re-contextualizes the word jihad.