Michael B. Jordan Sets You Free in AT&T's Offbeat DIRECTV Campaign

This week, AT&T launched its first dedicated ad campaign for DIRECTV NOW – the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles.

The digital-only campaign stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) as he is seen shredding contracts, burning hardware and watching live TV from any screen, anywhere, anytime.

This is the next chapter of the “Terms and Conditions” campaign that was introduced earlier this year featuring actor Mark Wahlberg (Transformers, Deepwater Horizon, Ted, Shooter).

Created by BBDO New York, these ads emphasise that DIRECTV NOW is now available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers for $10/month after a $25 credit.