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Creative in association withGear Seven
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Merrick Pet Care Champions The Healing Power of Dogs for National PTSD Awareness Day

27/06/2018
Advertising Agency
Chicago, USA
39
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Campaign by The Escape Pod follows the journey of U.S. Army Veteran Randy Dexter and his service dog, Captain
June 27th is National Post-Traumatic Stress Disability (PTSD) Awareness Day, a special day created to increase understanding of the pervasive medical condition that can cripple a person’s ability to live a normal life.

A staggering one in five post-9/11 U.S. Veterans suffer from PTSD, but the current treatment aids available to them are limiting and often fail.
 
To help raise awareness and advocacy for the healing power of service dogs as a PTSD treatment aid, Merrick Pet Care released an online film, which follows the journey of U.S. Army Veteran Randy Dexter through the K9s For Warriors program as he is paired with his service dog, Captain. The touching story reinforces the benefits of pairing service dogs with U.S. Veterans affected by PTSD and shows how the program improved the life of Randy and his family.
 
 
The video was created by The Escape Pod and can be viewed at MerrickGivesBack.com or on the Merrick Pet Care YouTube page.
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