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Creative
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Meerkats Suit Up for a Heroic Journey in New Comparethemarket.com Spot

VCCP, 6 months, 3 weeks ago

VCCP launches new spot in anticipation for Batman v Superman film

Meerkats Suit Up for a Heroic Journey in New Comparethemarket.com Spot

Following on from Sergei’s decision to choose Aleksandr over Nicole, our Meerkats are back together for an epic adventure through the streets of LA dressed as none other than their favourite super heroes – Batman and Superman.

In partnership with the upcoming movie Batman V Superman, comparethemarket.com will be offering two-for-one cinema tickets along with a limited edition MEERKAT MOVIES toy - either Aleksandr as Batman or Sergei as Superman - when you buy an insurance product.

The campaign itself launched on Tuesday 2nd March with www.comparethemeerkat.com and the entire customer journey being completely overhauled with a heroic twist. VCCP teased the campaign out to bloggers, on social and to customers encouraging them to go online to be the first to claim this heroic reward.

You can also take a quiz that'll help determine 'Who Is Your Hero', which you can access here .

On Friday 4th March, VCCP launched the TV ad during Coronation Street and will soon be following with outdoor, radio, more social, a 60 second Gold Spot and POS in cinemas to tie in with the release of the film (25th March), filming on the red carpet at the Premier and many more exciting instalments on the website, including an invite maker which allows you to invite your partner in crime to the movies and see the film using your two-for-one code.

Advertiser

Advertiser: comparethemarket.com

Animation

Animation Company: Passion Pictures

Producer: Anna Cunnington

Creative Agency

TV Producer: Carly Parris

Creative Director: Matt Lloyd

Executive Creative Director: Darren Bailes

Planner: Rik Mistry

Executive Producer: Andy Leahy

Creative Agency: VCCP

Creative Team: Matt Hynds & Liam Wilson

Music and Sound

Sound Engineer: Ben Leeves @ Grand Central

Post Production / VFX

VFX Supervisor: Neil Riley

Colourist: Simone Grattarola @ Time Based Arts

Post Production House: Brian Carbin @ Rushes

Production Company

Production Company: Passion Pictures

Director: Dave Scanlon

Executive Producer: Russell Mclean

Category: Finance/insurance , Insurance

Genre: Comedy , Visual VFX