Meerkats Suit Up for a Heroic Journey in New Comparethemarket.com Spot
Following on from Sergei’s decision to choose Aleksandr over Nicole, our Meerkats are back together for an epic adventure through the streets of LA dressed as none other than their favourite super heroes – Batman and Superman.
In partnership with the upcoming movie Batman V Superman, comparethemarket.com will be offering two-for-one cinema tickets along with a limited edition MEERKAT MOVIES toy - either Aleksandr as Batman or Sergei as Superman - when you buy an insurance product.
The campaign itself launched on Tuesday 2nd March with www.comparethemeerkat.com and the entire customer journey being completely overhauled with a heroic twist. VCCP teased the campaign out to bloggers, on social and to customers encouraging them to go online to be the first to claim this heroic reward.
You can also take a quiz that'll help determine 'Who Is Your Hero', which you can access here .
On Friday 4th March, VCCP launched the TV ad during Coronation Street and will soon be following with outdoor, radio, more social, a 60 second Gold Spot and POS in cinemas to tie in with the release of the film (25th March), filming on the red carpet at the Premier and many more exciting instalments on the website, including an invite maker which allows you to invite your partner in crime to the movies and see the film using your two-for-one code.
Animation Company: Passion Pictures
Producer: Anna Cunnington
TV Producer: Carly Parris
Creative Director: Matt Lloyd
Executive Creative Director: Darren Bailes
Planner: Rik Mistry
Executive Producer: Andy Leahy
Creative Agency: VCCP
Creative Team: Matt Hynds & Liam Wilson
Music and Sound
Sound Engineer: Ben Leeves @ Grand Central
Post Production / VFX
VFX Supervisor: Neil Riley
Colourist: Simone Grattarola @ Time Based Arts
Post Production House: Brian Carbin @ Rushes
Production Company: Passion Pictures
Director: Dave Scanlon
Executive Producer: Russell Mclean
Category: Finance/insurance , Insurance
Genre: Comedy , Visual VFX