MediaMonks Takes Home 13 Lions at Cannes 2017
MediaMonks has taken home two Gold, six Silver and five Bronze Lions at the 64th Cannes Lions this year, bringing their total count to 110 in their 16 years of operation.
“We’re proud to have Monks from all corners of the world involved in this year’s nominations and wins, and it’s a testament to the amazing collaborations we’ve been able to foster with clients across nearly two decades. You keep asking us to make the impossible happen. And to the amazing global team, keep rising to the challenge!” says MediaMonks CEO Victor Knaap. This year, Monks from nearly all 10 offices touched on the projects recognised at Cannes, such as Audi and POL Norway’s ‘Enter Sandbox’, and ‘Quest to LEGOLAND’ with VML.
With five Cannes Lions wins, ‘Enter Sandbox’ was an in-store VR installation that lets car enthusiasts test-drive the new Audi Q5 on a self-made track made out of sand. The physical sandbox was turned into a virtual playground using a depth-sensing camera, rendering the self-made sandbox into a 3D environment that can be explored with the Q5 in a VR driving simulator.
‘Quest to LEGOLAND’ is a location-based adventure that aims to entertain (and educate) children as their family drives to LEGOLAND Florida. Powered by Google Maps, the app augments the game with real-world landmarks and trivia from nearby places. The game is complemented by over 1,000 pieces of contextual content that quizzes kids about the areas through which they drive.
In total, MediaMonks was shortlisted 42 times.
Enter Sandbox (Audi, POL Oslo)
1 x Gold in Cyber
2 x Silver in Cyber
2 x Bronze in Digital Craft
Make a Masterpiece (Adobe, Goodby Silverstein & Partners)
1 x Silver in Cyber
Quest to Legoland (LEGOLAND, VML)
2 x Silver in Entertainment
1 x Silver in Mobile
1 x Bronze in Mobile
1 x Bronze in Digital Craft
Words of Welcome (Berliner Stadtmission, DDB Group Germany)
1 x Gold in Design
1 x Bronze in Design