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MediaMonks Presents Remumber: The App That Helps Children Contact Their Parents

21/07/2016
Digital Agency
Amsterdam, Netherlands
79
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Missing Children Europe launches a child-friendly app to help kids memorise their parents’ phone number

The rise in automated technology and smartphones means that today, very few children know their parents’ phone numbers by heart. To help solve this, Missing Children Europe collaborated with MediaMonks and FAMOUS to launch Remumber: a mobile app that helps children memorise their parents’ phone number through a straightforward, repeated action.


Remumber was developed as a practical and creative solution to enable children, who have no access to their own smartphone, to contact parents in case of emergency. Part of an EU-wide initiative, the app is designed to empower children around the world and will be available worldwide.


By replacing the pin code with a nominated phone number, the app enables children to gradually memorise important contact details by allowing them to practice them over and over.  With the summer holidays fast approaching and increased likelihood of children finding themselves in emergency situations, the Remumber app comes at a crucial time of the year.


Delphine Moralis, Secretary General of Missing Children Europe: “With the Remumber app, we are looking to draw parents’ attention to safety during the school holidays and to prevent situation of panic by helping children directly. Knowing a phone number by heart can help keep children safe when parents are not around. It empowers the child to get out of an uncomfortable situation by calling their parents and giving them their location. As summer holidays are just around the corner, families need to be made aware of simple precautions: holidays abroad and trips to places packed with tourists increase the chances of children going missing. It is therefore crucial that children are given all the necessary tools to react in the best way possible to this kind of situation. Installing the app can equally provide a good opportunity to address the subject of trust and safety with them and to set some agreed upon guidelines, particularly just before the holidays.”




How does it work?


The idea is simple: the app plays the role of the smartphone or tablet’s lock code. Once the app is installed, you just enter the phone number to memorise and the device will then be locked through Remumber. Children memorise the number gradually: the first four digits have to be learned by heart and then the next numbers to enter are illuminated if the child is stuck and needs a clue.


Once the child has successfully memorising the whole code, parents are informed by email and they can then enter a new number to memorise, leave the original number or uninstall the app.


The application is currently only available for Android users.



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