MediaMonks Appoints Kris Smith as General Manager, Europe

Creative production company MediaMonks has appointed former AKQA GM, Kris Smith, as General Manager Europe. In his new position, Smith is responsible for running MediaMonks’ European business, working from the company’s headquarters in the Netherlands.

A 15-year industry veteran, Smith builds on an impressive career in digital production working with brands such as Diageo, Electronic Arts, Heineken, MINI, Nike, Phillips and Tommy Hilfiger. Prior to joining AKQA Amsterdam in 2008, Kris worked in San Francisco holding positions at Nurun/Odopod, AKQA and Goodby Silverstein & Partners.

“It’s a transformative time for digital production,” Smith said. “Film and tech are merging and consumers expect an integrated experience across touchpoints. Content plays a bigger role than ever, and AR and VR are opening up exciting new avenues in mobile. It’s thrilling to join the MediaMonks family and bring together all of these formerly separate fields.”

MediaMonks CEO, Victor Knaap adds: “It’s great to bring someone with so much digital experience into our fold. MediaMonks is expanding geographically, with two new offices opened this year, in São Paulo and Shanghai. We’re also broadening our expertise. Next to digital campaign work, you’ll see us moving into content and platforms that make use of artificial intelligence. Kris’ management talent and knowledge of complex infrastructural projects will foster that growth.”