MediaCom Melbourne has today announced the
promotion of Mathew Anastasi (left), formerly content director in
MediaCom's specialist division MBA, to group business director. Joining
MediaCom as Anastasi's successor Shane Jolley (right) has been appointed
as content director in MediaCom's specialist division, MediaCom Beyond
Advertising (MBA).
An established member of MediaCom's team
Anastasi began his journey with the agency 2 years ago and has delivered
exceptional work for clients, including CUB's award winning True North;
a content lead campaign in partnership with National Geographic created
to raise awareness of GNBC as the perfect beer for any outdoor occasion
with mates.
As part of Anastasi's new remit as group business director, he will lead
relationships with key clients including Fonterra and beyondblue and
will assist in achieving their strategic goals.
Says Willie Pang,
chief operations officer: "Our business is experiencing a period of
incredible growth and we have searched the globe for client leaders who
are a unique mix of business strategist, communications expert and
innovation specialists. We are so proud to have found this talent
internally in Mat. His track record within the industry and our business
is unquestionable and we look forward to the impact that he will have
with our key clients."
Says Anastasi: "It's exciting times at
MediaCom, we're uniquely placed as an agency from a leadership, client
and tech perspective to face the challenges of an ever-evolving media
industry head on. I look forward to harnessing the collective brilliance
within MediaCom to bring fresh thinking and solutions for our clients."
New
content director Jolley brings with him a wealth of content experience
to the agency having previously worked in mainstream television
producing, in adland for the likes of DDB and McCann and having spent
almost 6 years creating, formulating and producing Brand Funded TV
solutions with the pioneers in this space - Igloo Media. Jolley has
also previously hosted and produced 2 seasons of Luxury Escapes for the
Seven Network. He has significant client fronting and agency experience
more recently in a Senior Sales role with VMO.
As part of
Jolley's new remit as content director, he will work closely with Gemma
Hunter, global executive creative director and head of MBA Australia.
In
alignment with MediaCom's positioning as The Content + Connections
Agency, Jolley's focus will be to develop and grow the content product
and services offering for Melbourne based clients, ensuring that MBA are
working as trusted advisors across content strategy, creative,
production, partnerships and distribution.
Says Hunter: "Shane
brings a wealth of experience and enthusiasm to the team. His proactive
approach, deep client service ethic and problem-solving expertise will
be a huge asset to our people and our clients."
Adds Jolley: "I'm
really excited to be a part of the MediaCom team, working on some of
the best clients in market on ground-breaking campaigns alongside the
MBA national team and other departments."
Effective immediately,
Anastasi will report directly to Melbourne based chief operations
officer, Willie Pang, and Jolley to Gemma Hunter, global executive
creative director and head of MBA Australia.