MediaCom has today announced the appointment of Willie Pang, currently chief digital officer, to chief operating officer.
A
strong, visionary leader and an established member of MediaCom's
leadership team, Pang began his journey with the agency 18 months ago.
Since this time, he has successfully structured MediaCom and its clients
for sustainable long-term success that has capitalised on the ongoing
digitisation of the market.
With its growing economy and population, Melbourne is a key focus for
MediaCom and is a market that the agency has strong long term successes
built on deep relationships with clients and partners. As such, Pang
will relocate to Melbourne and as part of his new remit, will provide
authentic and genuine leadership for MediaCom's people and clients, and
will also be responsible for bringing together all the capabilities that
MediaCom Melbourne has in order to successfully deliver end to end
solutions for their clients.
Continuing
to report into Sean Seamer, CEO MediaCom AUNZ, Pang will grow the
business through product and new business development as well as a
continued contribution to MediaCom's solutions product set nationally,
including the Digital, Data and Innovation portfolio.
The
seniority of Pang's Melbourne based appointment is reflective of
MediaCom's investment in the market, and with Pang's energy and passion
for product, this will further differentiate the agency in both
Melbourne and Australia for many years to come.
Says Sean
Seamer, CEO, MediaCom AUNZ: "When we began our search for leadership
in Melbourne, first and foremost we wanted someone that would be a
strong cultural fit for our people and clients. Someone that can
inspire, lead and bring a team together. In the past 18 months, Willie
has demonstrated that he's an electric and engaging personality that
does just that. Equally important was someone that would be able to
build and drive a path to our vision by leveraging all the great people
in Melbourne. His background in digital, venture capital and start-ups,
along with his time at MediaCom, have given him the exact qualities to
do just that. He is hands down the best person for the role and he takes
it up with unequivocal support from the MediaCom and GroupM leadership
teams."
Says Pang: "The
last year and half have been the best of my career. I've learnt so much
from our team of brilliant people in every market. I'm delighted to have
the opportunity to expand the leadership scope and co-create the future
with our people, our clients and our partners. I firmly believe that
MediaCom is at the forefront of transforming what it means to be a media
agency and our Melbourne business will play a critical role. I'm a
Melbourne boy, born and bred, and after 11 years away, this is a dream
come true."
Pang's new remit is effective from 1st July and will see him transition throughout June.