Media Sharing Independent Simian Launches Version 4.0
Largest independent media sharing solution, Simian, launches new version of platform with consumer feedback at the heart.
Simian, the innovative video sharing and collaboration solutions for the advertising, film, media, and entertainment industries has announced the launch of it’s latest software – Simian 4.0. The tech team have completely redesigned the user interface, using feedback from customers to radicalise the style and performance of their software, hailing it ‘the most comprehensive and intuitive review and approval and workflow tool in the industry.’
Commenting on the new features Simian co-founder, Brian Atton says: “Customer experience and feedback has been at the heart of our new software for Simian 4.0 but equally important has been the desire to be prepared for the next generation of workflow tools. We’ve been developing our own specific solutions and we wanted to make sure Simian would be ready to integrate with them immediately.”
Recently media sharing company, Mediasilo, acquired Wiredrive off the back of a $7 million capital investment. As the largest profitable independent media sharing solution, recently turning eight years old on April 8th, Simian were keen to show off what they could offer adland. In a four part launch they will not only be releasing a completely new UX and UI but the infrastructure to work with the next generation of media, collaboration and workflow tools.
Simian CTO Jay Brooks Comments: “We’re developing tools for the next generation of collaboration — this version of Simian will include the most comprehensive and intuitive review and approval and workflow tool in the industry. We’ve been working on this using customer feedback as the driver for new design and output.”