Media Bounty Heads to Scotland to Showcase Seriously Strong Cheddar’s Rich Provenance
Shot on location in South West Scotland where it’s produced, Seriously Strong Cheddar | Made in Scotland includes a film narrated by Seriously Strong dairy farmer from Stranraer, Rory Christie.
Created by the brand entertainment agency Media Bounty, Seriously Strong Cheddar | Made in Scotland showcases the free range dairy cattle, their sea view pastures, the recipe, grading and selection of Seriously™ Strong before it reaches the store.
The campaign runs across the summer and autumn.
A three minute film, multiple cut down video shorts, banner videos and images will feature across Facebook and YouTube, supported by seeding and programmatic. Media planning is by Innov8.
Ken Dolan, Seriously Strong's marketing manager, said: “Seriously Strong Cheddar | Made in Scotland campaign evokes superbly the character, the people and the environments that make our cheddar as unique as the Scottish landscape where we have been proudly producing cheddar for generations. It’s a rich story, beautifully told, allowing us to celebrate the importance of provenance and responsible dairy farming.”
Sarah McManus, Media Bounty head of strategy, added: “We set out to hero the Seriously Strong farmers from South West Scotland who take love and care to produce premium milk that goes into a superior tasting cheese. The Scottish heritage of the brand and the character of the cheese shines though in what is an authentic piece of storytelling.”
Head of Marketing: Ken Dolan
Advertiser: Seriously Strong
Creative: Sarah McManus
Account Director: Sarah McManus
CEO: Jake Dubbins
Photographer: Ben Westaway
Producer: Charlotte Gabbitas
Creative Agency: Media Bounty
Production Manager: Becky Blount
Digital Production Company
Photography: Ben Westaway
Media Agency: Innov8
Editor: Anne-Marie Lucas
Director: Patrick Schulenburg
Category: Dairy , Food