Media Bounty Creates Naughty Pets Portal for Direct Line

Naughty pets are the lead stars in Direct Line’s new campaign which invites owners to share videos of their misbehaving cats and dogs.

Created by brand entertainment agency Media Bounty, Direct Line’s Naughtiest Pets runs for eight weeks until the end of August. Media planning is through Mediacom.

Direct LineGroup marketing manager Suman Karki said: “Everyone loves a wayward pet. Our capacity for sharing their cheeky antics is built on it. In response, we’ve created a platform to induct people’s pets into a gallery which is dedicated to the naughtiest cats and dogs.”

There are weekly prizes of £50 pet shop vouchers for cat and dog owners, and one dog owner will win a behavioural boot camp for their ultra-mischievous pet.

For the dog training session, Direct Line has teamed up with the renowned dog listener Stan Rawlinson. The results will be filmed and shared by Direct Line.