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Creative
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McDonald’s Helps Kids Worldwide Get to the Olympics Opening Ceremony

DDB North America, 6 months, 1 week ago

Campaign from DDB Chicago seeks kids who embody the spirit of friendship to represent their countries

McDonald’s Helps Kids Worldwide Get to the Olympics Opening Ceremony

McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled 'McDonald's Olympics Kids Program,' revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games.

 

To celebrate the Olympic spirit, McDonald’s is seeking kids who embody the spirit of friendship to represent their countries. In the new film, which also serves as a recruitment mechanism,  McDonald’s explains how they will help send children from each region to participate in the Opening Ceremony in Rio via a contest held in local markets.


The new campaign also consists of TV, social, out of home, and in-store promotions.






Creative Agency

Chief Creative Officer: John Maxham

Creative Director: Tim Souers, (Digital) Marnie Vosper

Executive Creative Director: Kevin Drew Davis

Account Director: (International) Tim Browning

Executive Producer: Jon Ellis

Creative Agency: DDB Chicago

Group Business Director: Laura Jones

Account Supervisor: (Global) Melanie Gonzalez

Production Manager: Zoe Grubbe

Chief Production Officer: Diane Jackson

Music and Sound

Audio Post Production: DDB Studio

Sound Engineer: Nick Papaleo

Offline

Edit Company: Whitehouse

Editor: Meg Kubricka

Executive Producer: Dawn Guzowski

Post Production / VFX

Executive Producer: Laurie Adrianopolis

Post Production House: The Mill

Production Company

Director: Jamie Rafn

Executive Producer: Drew Santarsiero

Line Producer: Ray Leakey

Production Company: Smuggler

Category: Fast food , Retail and restaurants

Genre: People , Scenic , Storytelling , Visual VFX