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Creative

McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

TBWA\Paris launches print ads illustrated by Chloé Azulay

McDonald's France's New Campaign Shows How Happiness Is Just a Drive Away

After launching table service and door-to-door delivery, McDonald's France is now hitting the road for its latest campaign.

Developed by TBWA\Paris, the ads are composed of a series of pictures reminding us that the humble drive through is a small moment of happiness in a sometimes stressful life.

This campaign is based on the insight that after a bad day or a long journey, going through McDrive can feel like a moment of comfort that'll give you your smile back.

The campaign is being displayed in all major French cities.

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Client

Advertiser: McDonald’s France

Creative Agency

Creative Agency: TBWA\Paris

Copywriter: Swann Richard

Art Director: François Claux

Executive Creative Director: Faustin Claverie et Benjamin Marchal

Account Management: Luc Bourgery, Jonathan Serog, Julie Montagne, Solène Pilliard

Illustrator: Chloé Azulay

Creatives: José Jacinto, Emmanuel Paon, Alexandra Dedieu

Category: Fast food , Retail and restaurants

Genre: Print