McDonald's Cliffhanger Campaign Offers Fans Free Seasons of TV Shows for Food Purchases
On February 16th, McDonald’s launched a new special offer. If you buy a large menu, you get the full season of your favourite TV show to download for free.
A single episode is already great but one full season! That’s really cool
We all know there is nothing worse than the end of an episode, that famous cliffhanger thing.
Well, that’s exactly what DDB Paris thought too. So, they imagined three comedies, with a simple insight applied to real life: One episode is great. A full season is better.
Creative Agency: DDB Paris
Art Director: Assistant: Thibaut Pirioux, Noémie Blum
Strategist: Cédric Ledoux
Producer: Corinne Persch
Executive Creative Director: Alexander Kalchev
Post-producer: Jérôme Deplatière
Creative director: Mélanie Pennec
Production Company: Stink
Director: Emma Luchini
DOP: Christophe Beaucarne
Producer: Greg Panteix, Marine Garnier
Editing: Benjamin Favreul
Sound Company: Studio 5
Sound Engineer: Cédric Boit, Clément Reynaud, Marine Cremer
Category: Fast food , Retail and restaurants
Genre: Experiential , PR , Storytelling