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Creative

McDonald's Cliffhanger Campaign Offers Fans Free Seasons of TV Shows for Food Purchases

DDB Paris created the tongue-in-cheek ads that use suspense to promote the fast-food franchise's France-wide giveaway

McDonald's Cliffhanger Campaign Offers Fans Free Seasons of TV Shows for Food Purchases

On February 16th, McDonald’s launched a new special offer.  If you buy a large menu, you get the full season of your favourite TV show to download for free.

A single episode is already great but one full season! That’s really cool

We all know there is nothing worse than the end of an episode, that famous cliffhanger thing.

Well, that’s exactly what DDB Paris thought too. So, they imagined three comedies, with a simple insight applied to real life: One episode is great. A full season is better.

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Client

Advertiser: McDonald's

Brand: McDonald's

Creative Agency

Creative Agency: DDB Paris

Art Director: Assistant: Thibaut Pirioux, Noémie Blum

Strategist: Cédric Ledoux

Producer: Corinne Persch

Executive Creative Director: Alexander Kalchev

Post-producer: Jérôme Deplatière

Production Company

Production Company: Stink

Director: Emma Luchini

DOP: Christophe Beaucarne

Producer: Greg Panteix, Marine Garnier

Editor: Benjamin Favreul

Sound

Sound Company: Studio 5

Sound Engineer: Cédric Boit, Clément Reynaud, Marine Cremer

Category: Fast food , Retail and restaurants

Genre: Experiential , PR , Storytelling