McCann Worldgroup Named ‘Greater China Creative Agency of the Year’
McCann Worldgroup’s agencies in Greater China dominated the 2015 Campaign Asia-Pacific Agency of the Year Awards. McCann Worldgroup was ranked the most creative agency network in Greater China and took home the largest number of 'Agency Of The Year' Awards.
In addition to McCann Worldgroup overall being named "Greater China Creative Agency of the Year,” McCann & Spencer Hong Kong was named "Hong Kong Creative Agency of the Year” and Spencer Wong, the CEO/CCO of McCann & Spencer Hong Kong, was named “Greater China Agency Head of the Year.” Weber Shandwick China was named "Greater China PR Agency of the Year.”
“China is one of the fastest-growing and most dynamic advertising markets in the world,” said Harris Diamond, the CEO of McCann Worldgroup. “I am very pleased to see this recognition that our agencies and our creative talent in China are the best in the world. Under the leadership of Jesse Lin, our Greater China CEO and APAC vice chairman, we will continue to push growth, innovation and multiplatform solutions that build brands in China locally, regionally and globally.”
McCann Worldgroup won three Gold awards that recognize the best talent in Greater China. In addition to Spencer Wong being named Greater China Agency Head of the Year, Karen Lo of McCann & Spencer Hong Kong was named Greater China Account Person of the Year. Also, the “Fantastic Four” of McCann & Spencer Hong Kong - James Reeves, Michael Li, Annie Yip and Zero Kwok - were named the Greater China New Business Development Team of the Year.
In addition to winning six of the top awards, McCann Worldgroup also took the No. 2 spot as both China’s and Taiwan’s Creative Agency of the Year and as Greater China Integrated Agency of the Year. McCann Health China was the only healthcare agency among any of the winners, taking bronze in the Greater China Specialist Agency of the Year category. In the individual talent arena, McCann & Spencer Hong Kong’s Spencer Wong was named runner-up as Greater China Creative of the Year in addition to his top position as Greater China Agency Head of the Year, and Eunice Wong from that same Hong Kong agency was runner-up as Greater China Strategic/Brand Planner of the Year.