McCann Worldgroup Acquires Synergy Creative

L-R Giles Hicks (Synergy), Nicky Clark (Synergy), Andy Jones (McCann), Gemma McGrattan (Synergy), Dean Lovett (McCann)

McCann Worldgroup has acquired Synergy Creative, one of Europe’s leading employee engagement agencies, in a move which broadens its employee engagement and organisational culture capabilities. 

Renowned for industry-leading employee communications and engagement, Synergy was founded in 2006 by Gemma McGrattan, Giles Hicks and Nicky Clark and was recently named ‘The UK’s Best Agency’ by the Institute of Internal Communications and ‘Marketing Agency of the Year’ by The Drum. Synergy’s 40-strong team will continue to operate out of Bristol and London under the name ‘McCann Synergy’.

Commenting on the news, Mark Lund, UK, CEO McCann Worldgroup said: “As we continue to go deeper and further in supporting clients to deliver best-in-class brand and customer experiences, we recognise the crucial role organisational culture and the employee experience plays in enabling it.  Synergy was the clear partner for us to boost our offering to clients. Not only are they market leaders in the employee engagement sector, they’re a strategic and creative group with a deep passion for what they do, and we’re looking forward to growing together even further.”

Gemma McGrattan, founding director of Synergy Creative, added: “Straight away we knew McCann was a great fit for us. We’re aligned in both being ideas-first, creative, strategic and entrepreneurial businesses, sharing similar values. As experts in an industry that continues to grow globally at a rapid pace, the opportunity to partner with McCann and share their global footprint, is the perfect springboard to take us to the next level.”