McCann New York Expands Senior Creative Team with 4 Appointments

McCann New York announced today that Maru Kopelowicz, Jeff Anderson, and Cam Hoelter have joined as executive creative directors, and Holly Hessler has come on board as a group creative director.

“We're thrilled to welcome Maru, Jeff, Cam and Holly to McCann. The creativity and passion each of them brings to the table will help us continue to push boundaries with the work we produce,” said Tom Murphy, Co-Chief Creative Officer at McCann New York. 

Maru Kopelowicz joins McCann from Ogilvy & Mather, where she most recently led global creative for brands like Holiday Inn, Holiday Inn Express, and Crowne Plaza. She began her career as a copywriter in Buenos Aires, Argentina, later moving to agency positions in Miami and New York. In 2010, she was named one of Adlatina Magazine’s “Outstanding Creatives of the Year.” Her work for Tide/Ariel and Glade has won five Cannes Lions, among numerous other national and international awards.

Jeff Anderson joins most recently from CHI & Partners New York, where he was an ECD. He began his creative career as an art director at TBWA\Chiat\Day in New York, but has also been writer in his subsequent positions at Droga5 in New York and Goodby, Silverstein & Partners in San Francisco. His recent range of experience includes brands such as PBS, HBO, Hewlett Packard, and Chevrolet.

Cam Hoelter, who moved to New York from Australia in 2016, was most recently an ECD at DDB New York.  His broad experience includes creating award-winning work for McDonald’s, Volkswagen, Pure Blonde, Lumix and Frito-Lay.  He has won awards at Cannes Lions, One Show, D&AD, AWARD, Spikes, Clio, Adfest, Effies, and Global Facebook Awards. 

Holly Hessler joins McCann from TBWA\Media Arts Lab in LA where she worked as a creative director and copywriter on Apple for several years. Before that, she worked on a wide range of brands like Nike, Target, Southwest, and Pepsi at Deutsch and TBWA\Chiat\Day.

“Each one of them brings the ability to align engaging creative ideas with client goals,” said Sean Bryan, Co-Chief Creative Officer at McCann New York. “We have a courageous approach to creativity and believe this team will add to that vision.”

 

Jeff Anderson

Maru Kopelowicz

Holly Hessler

Cam Hoelter