McCann London Wins 20 Lions at Cannes 2016
McCann London won across the Cyber, Media, Outdoor, Direct, Entertainment and Promo & Activation categories at the Cannes Lions International Festival of Creativity this year, demonstrating the strength of the agency across multiple disciplines.
The Microsoft Xbox 'Survival Billboard' campaign won a total of 18 awards, taking home 5 Gold, 8 Silver and 5 Bronze (as well as numerous shortlists.) The success was thanks to an integrated effort across four of McCann Worldgroup UK’s agencies: McCann London, Momentum, MRM/Meteorite and Craft.
McCann London’s work for another Xbox campaign, “Squadvertiser,” and the “Calendar Invite” work for Ethos Travel picked up a Silver and Bronze Lion in Cannes.
The agency's work for MasterCard and Bisto was also shortlisted.
McCann London CEO, Alex Lubar, commented, “This is testament to our creative strength under the leadership of Rob Doubal and Lolly Thomson. The Xbox Survival Billboard wins demonstrate the power of collective efforts with our McCann Worldgroup partners. It's a special time to be at McCann London.”
Rob Doubal, McCann Co-President and CCO McCann London added, "Over the last 3 years, Lolly and I’ve worked hard to build a culture where we focus on making bold and interesting work which is made in an open way. Survival Billboard was a belter, but we were also rewarded Lions for Squadvertiser and Ethos Travel - and very proud of Bisto and Mastercard shortlists. With Cannes behind us, we’re more excited about what’s to come."