McCann Japan Appoints Michel Mommejat as Head of Digital
McCann Worldgroup Japan announced today the appointment of Michel Mommejat as Managing Director, Digital, Data & Technology, effective immediately.
Mommejat comes with 20+ years of experience and a career spanning from Europe to Asia, in a range of global, regional and local roles.
McCann Worldgroup is Japan’s largest and most established multi-national marketing communications group, with over 700 employees. Mommejat has been appointed to oversee business transformation and the digitisation of the McCann Worldgroup companies to maximise potential in a fully integrated, digital era. He relocates from Singapore and will report directly to Charles Cadell, Representative Director, President & CEO of McCann Worldgroup Japan (and President, McCann Worlgroup Asia Pacific).
A digital marketing expert, Mommejat has been a critical player in driving the digital acceleration and data transformation of several organisations and brands both in B2C and B2B categories.
He is no stranger to Japan, where he previously was a founding member of TEQUILA and Integer and spent six years in Tokyo. As part of his regional engagements at Wunderman, AdPeople and more recently at FleishmanHillard, Mommejat has been very involved in the Japanese market supporting Japanese clients and business development as well as launching new digital offerings and integrated solutions.
Hiroshi Namiki, Co-Chairman, McCann Worldgroup Japan said of his joining: “As digital is fundamental in all communication, Michel’s broad and rich experience, spanning from activation to data management, will be a major asset for McCann Worldgoup Japan. I look forward to his contributions to our business.”
Mommejat commented, “Japan is a fascinating market, the next five years will drive further innovation in terms of convergence of disciplines as well as deeper media integration through data. Driving the strategic integration of digital, social, data and technology across all entities of McCann Worldgroup in Japan for our global and local clients is a very inspiring goal.”