M&C Saatchi Sport & Entertainment Named as Australian Olympic Committee's Agency for 2020 Games
M&C Saatchi Sport & Entertainment
(S&E) has joined the Olympic family as the official creative
communications agency for the Australian Olympic Committee's Tokyo 2020
campaign.
Says Jamie Gilbert-Smith (right), managing director,
S&E: "It is truly an honour to be appointed to represent the
Australian Olympic Team. We are looking forward to working closely with
the AOC to develop a campaign that all of Australia can be proud of. The
Olympic values and mission to inspire Australians through sport to be
their best is an opportunity to positively impact all Australians and
it's one we intend to seize with both hands."
The appointment will see S&E create
the overarching communications platform and integrated campaign to
inspire the nation in the lead-up to and throughout the Tokyo Games.
This will include multi-channel assets across TV, out-of-home, print and
online.
The partnership sees S&E become an official partner of both the
Australian Olympic Committee and the Australian Olympic Team, meaning
the agency will be entitled to use the official designations of the AOC.
Globally,
S&E has established a reputation for its Olympic-associated work
having delivered communications for Team USA and Coca-Cola at the London
2012 Olympic Games and subsequent games in Rio 2016. Locally, the
agency has created work for Olympic and Commonwealth Games partner
brands including CommBank in 2012, Woolworths (2016/18) and Optus
(2018).
Says Matt Carroll, CEO, of the AOC:
"S&E was approached based on the team's proven track record of
creating award-winning campaigns centred around the Olympics. We were
most impressed by S&E's global Olympic experience and we're looking
forward to sharing the journey to the 2020 games with Jamie and the
team."
Says Jamie Gilbert-Smith (right), managing director,
S&E: "It is truly an honour to be appointed to represent the
Australian Olympic Team. We are looking forward to working closely with
the AOC to develop a campaign that all of Australia can be proud of. The
Olympic values and mission to inspire Australians through sport to be
their best is an opportunity to positively impact all Australians and
it's one we intend to seize with both hands."
