M&C Saatchi Sits Down for Some Quality Time in New Steggles Campaign

With our increasingly busy schedules, it is important to not just find time, but to make time to spend with loved ones.

In their latest campaign via M&C Saatchi, Steggles reminds Australians to make the effort to slow down and enjoy some precious quality time with family and friends.

The campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.

It goes to air with a 30 second TVC and 45 second spot in cinema that depicts an Australian family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter. The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where they share in some quality time as a family.

The campaign rolls out with out-of-home, print, digital and social executions.

Steggles Head of Marketing Yash Gandhi said: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the table. This campaign is an emotive articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to”.

M&C Saatchi Chief Creative Officer Andy DiLallo said: “Steggles wanted to show that quality time is about being with the people you love and sharing what they care about. 

“We have developed an integrated marking campaign to ignite the emotion we feel when we reconnect with family and loved ones to remind Aussie families just how special mealtime is around the table.”