M&C Saatchi Sits Down for Some Quality Time in New Steggles Campaign
With our increasingly busy schedules, it is important to not just find time, but to make time to spend with loved ones.
In their latest campaign via M&C Saatchi, Steggles reminds Australians to make the effort to slow down and enjoy some precious quality time with family and friends.
The campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.
It goes to air with a 30 second TVC and 45 second spot in cinema that depicts an Australian family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter. The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where they share in some quality time as a family.
The campaign rolls out with out-of-home, print, digital and social executions.
Steggles Head of Marketing Yash Gandhi said: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the table. This campaign is an emotive articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to”.
M&C Saatchi Chief Creative Officer Andy DiLallo said: “Steggles wanted to show that quality time is about being with the people you love and sharing what they care about.
“We have developed an integrated marking campaign to ignite the emotion we feel when we reconnect with family and loved ones to remind Aussie families just how special mealtime is around the table.”
Head of TV / Production: Rod James
Account Manager: Jennifer Edwards
Chief Creative Officer: Andy DiLallo
Creative Director: Shane Gibson
Copywriter: Phil Leece
Group Account Director: Charles Skelton
Creative Agency: M&C Saatchi Sydney
Senior Art Director: Chris Cheeseman
Print Producer: Dave Collier
Regional Creative Director: Tom McFarlane
Music and Sound
Sound Design: Song Zhu
Director: Rey Carlson
Executive Producer: Bridget Blake-Wilson
Photographer : Dick Sweeney
Producer: Alexandra Mills
Production Company: Playbig
Category: Food , Meat & Fish