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MasterCard and Ellie Goulding Give Priceless Surprise to Superfans

McCann EMEA, 7 months, 1 week ago

Singer-songwriter duets with fans for McCann London campaign celebrating the 2016 BRIT Awards

MasterCard and Ellie Goulding Give Priceless Surprise to Superfans

BRIT Award winning singer-songwriter Ellie Goulding gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army.

Ellie Goulding’s surprise was a part of MasterCard’s Priceless Surprises campaign, created by McCann London, and celebrating the 2016 BRIT Awards. Goulding joins other global artists, including Mark Ronson, in an ongoing series of surprises and gigs, helping MasterCard cardholders share their love of music.

Best friends Martha and Lucy, 20-year-old King’s College students, believed they were recording their cover of Goulding’s new track Army for a documentary about music superfans.

During their recording, a curtain lifted on their recording booth to reveal they were actually on stage, performing in front of a live audience. The biggest surprise was yet to come, when Ellie Goulding herself stepped out on stage to perform the track alongside them.




Ellie Goulding said: “It was amazing to surprise Martha and Lucy. They are so talented and nailed some tricky harmonies. I was impressed. Army is about my best friend, so it was great to surprise two best friends. Their reaction was so worth it."

Shaun Springer, Head of Brand and Sponsorship, MasterCard UK & Ireland, said: “Ellie is one of the biggest and most talented artists in the UK right now, and we’re proud to be working with her. Her new track epitomizes everything that our Priceless Surprises campaign is about, sharing your love of music with the people around you. Music fans should keep their eyes peeled for more surprises to come this year.”

Fans can visit PricelessSurprises.co.uk to be the first to find out about upcoming Priceless Surprises with their favourite artists.

Ellie Goulding has been nominated for British Single at the BRIT Awards 2016 with MasterCard, which take place Wednesday, 24th February at the O2 and will be exclusively broadcast on ITV.

 

Creative Agency

Account Manager: Lauren Benezra

Creative Director: Matt Crabtree & Simon Hepton

Planner: (Partner) Karen Crum

Business Director : (Lead) Oliver Morgan

Creative: Matt Crabtree & Simon Hepton, Jean-Laurent Py

Managing Partner: Tom Bedwell

Creative Agency: McCann London

Project Director: Metz Fasano

Chief Creation Officer: Rob Doubal & Laurence Thomson

Music and Sound

Recording: Kieron Wolfson & Andy Gleed

Sound Mix: Tim Sutton at Craft

Offline

Editor: Max Downey & Phil Conway at Craft

Post Production / VFX

Grade: Framestore

Production Company

Director: Blake Claridge

DOP: Berndt Wiese

Head of Production: Sergio Lopez

Line Producer: Ben Greenacre

Producer: (Senior) Zara Balfour

Production Company: Craft London

Category: Credit cards , Finance/insurance

Genre: Music performance , People , Stunts