MassiveMusic Lands Laura Grzeszczak as International Expansion Continues
Grzeszczak enters new client service and project management role
MassiveMusic has announced the appointment of Laura Grzeszczak, who joins the company’s London office as Client Service and Project Manager.
Laura joins the MassiveMusic family following three years at a competing global music agency, most recently fulfilling a Head of Planning role in her native Poland. She will be tasked with continuing to develop the branding and music strategy that is central to MassiveMusic’s 2016 expansion plans, both on a local and international scale. Laura will also take on a client servicing role which will see her forging new relationships with diverse global brands and seeking to discover musical solutions to consumers’ wants and needs.
Laura comments: “It’s really exciting for me to embark on this journey. I want to live and breathe the MassiveMusic DNA. I want to get to know everyone and their way of thinking, speaking, behaving and become part of the family.”
Laura will also be spearheading project management and ensuring MassiveMusic continue to go above and beyond their clients’ expectations. She will also join the rest of the MassiveMusic team in exploring disruptive new ventures in the advertising and branding worlds.
Paul Reynolds, MD of MassiveMusic, adds: “This role has come about due to our recent significant expansion into branding. We’re incredibly lucky to land a great talent like Laura as this gives us the ability to drive the business further, creating new musical opportunities for brands and our agency partners.”
MassiveMusic welcomes another music lover to their growing team, and are excited to have a true heavy metal fan in their midst. Laura concludes: “Whilst I have a varied music taste, I’m a huge fan of heavy metal, dark folk and dark techno, and it will be interesting to see if we can push these disruptive and unexpected genres into advertising and branding as there are potentially huge untapped markets out there. As Slipknot sing, ‘the only way is all the way’, and I have always wanted to live my life by that motto. At MassiveMusic, I feel I can truly achieve this goal.”