Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 353

Mafia Members Get In On the Deal in Grey London's New Gillette Campaign

Grey , 5 months, 2 weeks ago

Gillette Club launches in the UK with mafia inspired spot directed by Kai Schonrath

Mafia Members Get In On the Deal in Grey London's New Gillette Campaign

Gillette has marked the UK launch of its subscription service – Gillette Club – with a national advertising campaign to showcase the idea that its offer is so good, it can’t be for real. The campaign, fronted by a digital film, is aimed at encouraging men to sign up and get blades shipped right to their front door, whenever they need them.

 

In an entertaining and fun send up of the mafia genre, Gillette imagines the underground organisation getting in on 'the deal.' The cocky up-and-coming kid brings The Boss an offer he could, but probably shouldn’t, refuse. In the end, loyalty pays.


The film, shot in a dramatic cinematic style, is directed by German-born Kai Schonrath and features theatre and film actor Jordan Misfúd in the lead role, while the campaign is supported by digital film, TV copy, print, social, banners and online.

 

“Gillette Club might feel like it’s too good to be true, but there’s no catch to it. It’s the real deal, you just have to join the club, and this campaign is here to tell that story,” said Tina Koehler, Northern Europe Brand Manager for Gillette.


Creative Agency

Creative Director: Will Adam

Copywriter: Robert Greaves

Art Director: Sam Daly

Planner: Alix Toothman

Agency Production: Jessica Taylor

Media Agency

Media Agency: SMV

Music and Sound

Sound Design: GCRS

Post Production / VFX

Post Production House: Rushes

Production Company

Director: Kai Schonrath

DOP: Jan Prahl

Producer: Luke Goodrum

Production Company: Nice Shirt Films

Category: Beauty/health , Razors and shaving

Genre: Music & Sound Design