This spring, Macy’s is celebrating beauty in all its forms, expanding and redefining the word through a deeply personal campaign and a fresh fashion and beauty assortment that speaks to individuality. To kick off the new season, Macy’s is launching two new campaigns to help women feel remarkable from head to toe.
For Spring Fashion, Macy’s has launched its new iteration of their 'Find the Remarkable You' campaign. The latest effort makes a powerful statement around the word 'beautiful' by flipping it on its head, changing the term to fit every kind of woman. In a sixty-second TV spot created by BBDO New York, Macy’s features a diverse array of every kind of beautiful, over a poem that redefines the word and encourages all women to find their truest selves.
Supporting the television/online film, will be a series of cinemagraphs and stills with definitions of the word 'beautiful' appearing on social platforms.
And because women want their fashion and beauty choices to work together, Macy’s is also releasing a Spring Beauty campaign.
The campaign, '1 Outfit, 5 Looks', uses Facebook instant experience to invite customers to explore five different ways to rock one outfit, via five different make-up looks for every mood: casual, sophisticated, glamorous, edgy or boldly experimental.
For each of the five hero outfits, Macy’s will provide an engaging platform that allows users to flip through the different makeup looks and to witness how it changes the model’s mood. Shareable tutorial videos on Facebook, Instagram and Pinterest accompany each look, giving women easy tips to reproduce the look at home.
Full Credits
SPRING FASHION
Client: Macy’s
Campaign: “Find More”
Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Kat Kvas
Art Director: Sho Matsuzaki
Senior Project Manager: Noreen Masih
VP, Group Executive Producer: Dan Blaney
Associate Producer: Corie Rosenblatt
SVP, Director of Business Affairs: Bernadette Naughten
SVP, Production Services Director: Jessica Nugent
Senior Business Affairs Manager: Adele Solomon
SVP, Group Planning Director: Yin Chung
VP, Planning Director: Liz Simons
Senior Planner: Julie Naidu
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Clare Driggs
Production: Somesuch
Director: Daniel Wolfe
EP: Nicky Barnes
Line Producer: Saul Germaine
DP: Chayse Irvin
Editorial: Cosmo Street
Executive Producer: Maura Woodward
Sr Producer: Paolo Solarte
Editor: Tom Lindsay
Assistant Editor: Alex Morales / Josh Berger
VFX: Blacksmith
2D Flame Leads: Iwan Zwarts, Jamie Scott
Executive Producer: Charlotte Arnold
VFX Producer: Bindy St. Leger
Compositor: Jacob Slutsky
Music: Barking Owl Sound
Creative Director/Partner: Kelly Bayett
Producer: Hannah Alter
Music Title: One Word
Composed by: Barking Owl
Published by: Barking Owl
Managing Director: Justin Bayett
Final Mix: Heard City
Mixer: Keith Reynaud
SPRING BEAUTY
Client: Macy’s
Campaign:“1 Outfit, 5 Looks”
Agency: BBDO New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer New York: Greg Hahn
EVP, Executive Creative Director: Danilo Boer
EVP, Executive Creative Director: Marcos Kotlhar
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Art Director: Pedro Sampaio
Senior Project Manager: Noreen Masih
Senior Content Producer: Andrew Osborne
Associate Producer: Molly Ross
SVP, Director of Business Affairs: Bernadette Naughten
VP, Production Services Director: Jessica Nugent
Business Affairs Manager: Adele Solomon
SVP, Group Planning Director: Yin Chung
Senior Communications Planner: Julie Naidu
EVP, Senior Director: Corey Cirillo
Account Director: Justin Perrelli
Account Executive: Maddy Bell
Production: BBDO Studios
Studio Director: Michael Gentile
Studio Producer: AJ Rowe
Line Producer: Becky Morrison
Director: Blair Waters
DP: Stefan Weinberger
AD: David B. Easton
Editorial: BBDO Studios
Studio Producer: Luke Butler
Producer: Jason Hammel
Editor: Rhys Hecox
Assistant Editor: Nicole Conflenti
Colorist: Dan Edwards