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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Macca's and DDB Sydney Speak 'Strayan' in New Outdoor Campaign

25/01/2019
Advertising Agency
Sydney, Australia
150
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Campaign pays tribute to the Aussie take on classic Macca's menu items

This week, McDonald's (or Macca's as it's fondly known Down Under) is celebrating Australia's iconic colloquialism by changing the spelling of its menu items to match the country's unique use of the English language. 

Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca's menu items, inviting people to celebrate with a Bakeneg Mugmufn, Lar Tay or a Filadafsh.


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