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Creative

Lyft's Celebratory Street Art Campaign Supports New York ‘Staycations’

OOH campaign by W+K NY uses creative reminiscent of vintage “Greetings From” postcards in order to entice New Yorkers to explore their city

Lyft's Celebratory Street Art Campaign Supports New York ‘Staycations’

Lyft and Wieden+Kennedy New York have commissioned illustrators to shine a light on special destinations throughout NYC, encouraging locals to get out of their ‘hood and into a Lyft.

New Yorkers are often reluctant to leave their neighborhoods, yet locals know that when they stay close to home, they’re missing out on all that the city has to offer. So Lyft is promoting fun summer destinations right within the five boroughs of NYC with its new ‘Staycation’ out of home campaign.

Artists Steven Harrington, Mike Perry and Andrew Rae have each created artworks to help illustrate the personality and unique details of six different NYC destinations: The High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon, and Brooklyn Bridge Park.

The high impact OOH campaign utilises creative reminiscent of vintage “Greetings From” postcards to show that these seemingly far-off destinations are actually only a Lyft ride away. The majority of outdoor sites are at street level so audiences can take in the detailed artwork and even discover some new attractions at each destination.



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Client

Advertiser: Lyft

Project Manager: Carly Lissak

Creative Agency

Creative Agency: W+K New York

Copywriter: Matt Simpson

Art Director: Alison Joseph

Strategist: Tass Tsitsopoulous, Cristina Pansolini

Executive Creative Director: Karl Lieberman

Account Management: Samantha Wagner, Jasmine Cogdell, Lee Ford

Senior Art Producer: Yukino Moore

Head of Art Production: Deb Rosen

Director of Business Affairs: Patrick O’Donoghue

Retoucher: Jesse Corinella, Kevin Walker, Chris McClelland

Communications Planner: Karlo Cordova, Neil Sawhney

Studio Designer: Nathan Dalessandro (lead)/Stan Yeung

Creative Services Director: Chris Whalley

Studio Manager: Jill Kearton

Illustrator: Mike Perry/Steven Harrington/Andrew Rae

Print Producer: Kim Rose

Business Affairs: Michael Moronez

Category: Automotive , Trucks and Vans

Genre: Experiential